- Marilyn, Elvis and Sports Illustrated part of brand portfolio
- Deal values Authentic Brands at more than $4 billion with debt
BlackRock Inc.’s private equity vehicle struck its first deal, backing a company that manages brands including Sports Illustrated, Marilyn Monroe and Juicy Couture.
The firm’s Long-Term Private Capital fund became the largest shareholder of Authentic Brands Group, the company said. The fund and affiliated entities invested $875 million, said Andre Bourbonnais, head of Long-Term Private Capital. The deal values Authentic Brands at more than $4 billion including debt, according to a person familiar with the matter.[Full article @ Bloomberg.com]